Date of Award
Master of Arts
Dr. Malcolm H. Robertson
Dr. Fred Gault
Dr. Paul Mountjoy
Masters Thesis-Open Access
Music videos are a phenomenon of the 1980s. Their striking imagery, flashy choreography, sexy clothing, and quick cuts have attracted a huge audience of adolescents and changed the face of the fashion industry. If rock stars and music videos can attract millions of teenage viewers and change the style of clothes worn, they may also affect a teenager's self-concept and body-image.
The subjects in this research project were 18 adolescent females between the ages of 12 and 17. The subjects viewed either music videos or G-rated movies. The Piers Harris Children's Self-Concept Scale served as the dependent variable for pretest and posttest measures.
Statistical analysis of pretest and posttest scores of subjects in both treatment groups revealed low magnitude inter-subject and intra-subject differences. This finding suggests that intensive short-term exposure to music videos has no immediate effect on the self-concept or body-image of adolescent females.
Eggli, David Scott, "The Effects of Music Videos on Adolescent Females Self-Concept and Body-Image" (1987). Master's Theses. 1221.