Date of Award
Master of Arts
Dr. Benjamin Ofori-Amoah
Dr. Kathleen Baker
Dr. Robert Harrison
Geography, GIS, retail, strategy, videogames
Masters Thesis-Open Access
The State of Michigan offers a unique retail environment that offers a diverse arena for firms to interact and compete in. The state has many cities of different size and a multitude of retail chains that operate within them. Over the past two decades this competition has become even stiffer with the rapid growth of big box retailers. In spite of this general notion there are often the less known stories of small retailers that have been able to compete and survive big box retailing. This research aims to assess how a smaller retail chain, GameStop in this case, is capable of surviving by assessing their location strategies. Additionally this research aims to examine GameStop’s performance and measure its success in the videogame entertainment retail market of Michigan.
Schrantz, "Location and Competitive Strategy in Retail: The Case of GameStop in Michigan" (2013). Master's Theses. 137.