Date of Award
12-1981
Degree Name
Master of Arts
Department
Psychology
First Advisor
Dr. Norman M. Peterson
Second Advisor
Dr. Dale Brethower
Third Advisor
Dr. Bradley E. Huitema
Access Setting
Masters Thesis-Open Access
Abstract
The present study was compared the effects of employing music and withholding music in a retail setting. Over a three week experimental period, the duration of time customers spent in a store was recorded. The music system was first employed (Phase I), next the customers were subject to an environment void of music (Phase II), and then the music system was reimplemented (Phase III). During Phase II customers spent significantly less time in the store than in Phase I or Phase III. Another store, employing music continually, was used to control extraneous sources of variability. The results provide empirical verification of subjective reports gathered by other researchers.
Recommended Citation
Mussatto, Danita J., "The Effects of Music on the Duration of Time Spent in a Store by a Customer" (1981). Masters Theses. 1825.
https://scholarworks.wmich.edu/masters_theses/1825