The Effects of Individual and Social Comparison Feedback When Individuals Earn Monetary Incentive
Date of Award
Master of Arts
Dr. Alyce M. Dickinson
Dr. Heather McGee
Dr. John Austin
Masters Thesis-Campus Only
This study examined whether social comparison feedback would facilitate performance when individuals were receiving individual feedback and being paid monetary incentives. The design was a non-concurrent multiple baseline across participants design with a reversal. Participants were eight college students who performed a computerized data entry task that simulated the job of a bank proof operator. The main dependent variable was the number of correctly entered checks. All eight participants meaningfully increased their performance when social comparison feedback was added to individual feedback. During the reversal phase, three decreased their performance, four maintained their performance and one increased her performance. There differences may have been due to self goal-setting strategies. The results suggests that (a) social comparison feedback enhances the effects of individual feedback even when individuals are being paid incentives and (b) once social comparison feedback is given, it cannot be truly withidrawn.
Hwang, Hyeyeon, "The Effects of Individual and Social Comparison Feedback When Individuals Earn Monetary Incentive" (2007). Masters Theses. 3666.