Reading Between the Lines: The Business Discourse of Globalization, Using Amway as a Local Example
Date of Award
Master of Arts
Dr. Vincent Lyon-Callo
Dr. Ann Miles
Dr. Sushani Datta-Sandhu
Masters Thesis-Open Access
Corporate globalization has become an increasingly discussed topic. The impacts of corporate globalization have been studied on many fronts. This thesis seeks to examine how these worldwide impacts are tied to the individuals in the U.S. that consent to and comply with corporate globalization. This thesis is specifically concerned with the impacts of corporate globalization on workers in the U.S. and around the world. Discourse is the way in which information and ideas are expressed and shared. Discourse is the key to understanding the ideology behind corporate globalization. This thesis looks at the discourse about globalization within one company, Amway. Discourse is examined in three ways, literature about the company, the Amway Museum, and personal interviews with employees and distributors. This project seeks to illustrate the ideology behind corporate globalization from the perspective of individuals involved in the corporate world at middle level positions.
Bos, Darlene, "Reading Between the Lines: The Business Discourse of Globalization, Using Amway as a Local Example" (2000). Masters Theses. 4001.