Date of Award


Degree Name

Master of Business Administration


Business Administration

First Advisor

Dr. Robert Trader

Access Setting

Masters Thesis-Open Access



This is the first follow-up study of' the graduates of the School of Business of Western Michigan University. It is hoped that this study will assist in future curriculum planning and course content so that the School can continue to improve its excellent record.

I would like to thank the Records Office for suppling the names or the BBA graduates. I would also like to extend my appreciation to Mr. Ray Fenwick and his staff at the Alumni Office tor allowing me the use or their facilities so that the mailing list could be compiled.

It is impossible to express the extent of my appreciation tor the assistance and guidance given me by Dr. Robert Trader of the Marketing Department. His unusual ability to forsee problems involved in a study or this type improved the quality of this research immeasurably. His association will always be one of my most rewarding experiences.