Date of Award

7-1960

Degree Name

Master of Arts

Department

Educational Studies

First Advisor

Adrian Trimpe

Access Setting

Masters Thesis-Open Access

Abstract

Introduction

One of the most notable developments on the business scene over the past thirty years has been the development of the distribution marvel - the supermarket industry. This phenomenal industry, born in the depths of the great depression of the thirties, has captivated the American people and is fast spreading around the world. The impact of this truly American institution has influenced other forms of retailing which now pattern their operations technique on this system of mass low-cost retailing.

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