Date of Award
Master of Arts
Dr. Thomas Van Valey
Dr. James Peterson
Sue R. Crull
Masters Thesis-Open Access
Question order effects in a repetitive questionnaire was the focus of the study. A dataset was constructed based on results involving seven different organizations where the institutions were rotated into seven different blocked placements to test for order effects. This analysis used the Arts and Culture Survey conducted by the Kercher Center for Social Research at Western Michigan University in 1994.
Comparisons of means were used to determine whether fatigue from question repetitiveness affected respondents when responding to questions with fixed response questions, multiple responses, "don't know" responses, and open-ended responses. The issue of popularity was also examined to see if it washed out the repetition effect.
Fatigue from repetitive questions did not affect the four types of responses to questions. The issue of popularity was not significant.
Meyers, "Question Block Order Effects in a Telephone Survey" (1995). Master's Theses. 4072.