Amy M. Iseler

Date of Award


Degree Name

Master of Arts



First Advisor

Dr. Zoann Snyder

Second Advisor

Dr. Susan Caringella

Third Advisor

Dr. Paula Brush

Access Setting

Masters Thesis-Open Access


My research examines the dance club culture in a mid-sized Northwestern city. I explore this subject through participant observation and interviews with dance club patrons. The issues I address in my research include dance club music, music videos, alcohol, clothing, sexual behavior, non-verbal communication and the dance club environment. The purpose of this Masters Thesis is to determine whether dance club culture perpetuates sexist attitudes and beliefs within its patrons.

This original piece of research is based in existing literature which informs the individual elements of the dance club culture. The experiences of dance club patrons demonstrate how these elements combine to create the unique culture found within dance clubs.

This study promises to expand our understanding of how the popular dance club culture impacts individual's normative values and influences behavioral changes. What occurs in dance club culture is influenced by sex roles and gender norms as presented through media images. While these expectations are not expressed as blatantly in other venues, there are still traditional and/or stereotypical expectations about men, women, and sex. The research I carry out permits further exploration of this subject matter within a multitude of settings.