Date of Award


Degree Name

Master of Arts



First Advisor

Dr. Gerald Markle

Second Advisor

Dr. Douglas D. Davidson

Third Advisor

Dr. Douglas D. Davidson

Access Setting

Masters Thesis-Open Access


This thesis examines perceptions and interpretations of American cultural influences in Puerto Limon, Costa Rica. It is aimed at describing typical discourse genres and evaluative patterns in which these cultural influences are interpreted by various social groups of Costa Rican society. The study is based on a series of qualitative interviews and observations conducted in Puerto Limon, Costa Rica in the summer of 1996. The findings show that there exists a largely positive reaction to these images and objects emanating from the United States, and behind this positive evaluation lie attitudes of conformity, fatalism, and reification. The study contributes to discussions of cultural imperialism and globalization by bringing the actors into the debate, focusing on the phenomenon from the point of view of those affected by the cultural change.

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Sociology Commons