Date of Award


Degree Name

Master of Arts



First Advisor

Dr. Jocelyn Steinke

Second Advisor

Dr. Steve Lipkin

Third Advisor

Dr. Mark Orbe

Access Setting

Masters Thesis-Open Access


This study seeks to extend the body of literature which explores how culturally-situated audiences assign meaning to television texts. Specifically, this inquiry introduces and describes the audiencing behavior of several vintage television audiences. Drawing on existing cultural studies and feminist research, in-depth, semi-structured focus group interviews were used to gather viewer perceptions of the gendered discourse on two episodes of The [New] Newlywed Game (one from the '70s and one from the '90s). The focus group interviews were audio-taped then later transcribed verbatim. Six emergent themes: (1) Understanding the Discourse of Power Structures, (2) Gendered Questions: Form and Content, (3) Pleasures of Conflict, (4) Pleasures of the Body, (5) Play, Pleasure, and Resistance, and (6) Personal Appeal are discussed in terms of their significance and theoretical implications.

Included in

Communication Commons