Date of Award
Master of Arts
Dr. David Lemberg
Dr. Lucius Hallett IV
Dr. James Lewis
Masters Thesis-Open Access
The purpose of this study is to determine the hierarchy of location choices that divers make for destinations in the Caribbean; to identify where Roatan, Honduras fits into this hierarchy; and to determine strategies to increase the volume of dive tourists to Roatan. This research may provide resorts on Roatan, along with other Caribbean dive destinations, with data to incorporate into their own planning and marketing processes so they can better accommodate dive customers and their families. In order to get a better understanding of dive customers, a survey was given to customers of a survey was conducted at a successful resort in Roatan, Honduras, Anthony’s Key Resort with an aim to collect data on diver’s experiences in the Caribbean and specifically Roatan. On-site field observations as well as interviews also constituted part of the research for this project.
The analysis of 97 Surveys, along with the interviews, identified a series of attributes that were used to develop a Diver Destination Decision Model that lays out the order in which decisions are made by scuba divers. The findings in this research point towards the importance of the condition of coral reefs and the value of word of mouth concerning reef condition as a source of information for many divers.
Tripicchio, Juli Dawn, "Roatan Honduras and Perceptions of Divers’ Location Choices in the Caribbean" (2013). Master's Theses. 449.