Author

Turske

Date of Award

12-2019

Degree Name

Master of Arts

Department

Psychology

First Advisor

Dr. Ron Van Houten

Second Advisor

Dr. Richard Malott

Third Advisor

Dr. Alan Poling

Keywords

In-street signs, prompts, yielding, pedestrian safety, behavior based safety

Access Setting

Masters Thesis-Open Access

Abstract

The National Highway Traffic Safety Association (2018) reported approximately 6,000 pedestrians were fatally injured by vehicles in 2016, with an increasing trend in fatalities over the past decade. The gateway configuration of In-Street signs has been shown to produce an increase in the percentage of drivers yielding right-of-way to pedestrians; this study examined at what distance in advance of the gateway the configuration was most effective in inducing drivers to yield right of way further in advance of the crosswalk. This study also counterbalanced time of day across placement distances. Data were collected on all vehicles that passed through the intervention at a residential neighborhood with a steady flow of traffic on the distance drivers yielded in advance of the crosswalk for various placement locations. The In-Street signs were most effective at producing advance yielding in drivers when it was placed further in advance of the crosswalk.

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