Date of Award

Spring 2017

Degree Name

Master of Arts



First Advisor

Dr. Vincent Lyon-Callo

Second Advisor

Dr. Kristina Wirtz

Third Advisor

Dr. Douglas Davidson


Content analysis, colorblind racism, linguistics, race relations, ideology

Access Setting

Masters Thesis-Open Access


This research adds to previous scholarship on colorblind racism which investigates the ways in which students at Western Michigan University use new language compared to the Jim Crow past to defend or challenge the modern racial order in the United States. Using data collected from 15 voluntary participants I conducted a content analysis of participant’s responses to questions regarding race and racism with the purpose of demonstrating the use of colorblind racism or the challenge to the dominant racial order.

Included in

Anthropology Commons