Introduction Food/CPG Industry & Food/CPG Marketing

Title

Introduction Food/CPG Industry & Food/CPG Marketing

Department

Marketing

Document Type

Book

Files

Description

This is Dr. Zondag's book that is required for Marketing 2900 at Western Michigan University.

ISBN

978-1308009992

Publication Date

2014

Publisher

McGraw Hill Education

Disciplines

Marketing

Citation for published book

Zondag, Marcel. Introduction Food/CPG Industry & Food/CPG Marketing / Dr. Marcel Zondag. 2014. Print.

Introduction Food/CPG Industry & Food/CPG Marketing

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