Title
Introduction Food/CPG Industry & Food/CPG Marketing
Department
Marketing
Document Type
Book
Files
Description
This is Dr. Zondag's book that is required for Marketing 2900 at Western Michigan University.
Call number in WMU's library
TP 370 .Z66 2014
ISBN
978-1308009992
Publication Date
2014
Publisher
McGraw Hill Education
Disciplines
Marketing
Citation for published book
Zondag, Marcel. Introduction Food/CPG Industry & Food/CPG Marketing / Dr. Marcel Zondag. 2014. Print.
Recommended Citation
Zondag, Marcel, "Introduction Food/CPG Industry & Food/CPG Marketing" (2014). Books by WMU Authors from 2014-15. 9.
http://scholarworks.wmich.edu/books_2014/9