Mai Nguyen

Date of Defense

Spring 4-19-2005



First Advisor

Bradford Dennis, Education

Second Advisor

JoAnn Roznowski, Marketing

Third Advisor

Joseph Reish, University Libraries


Western Michigan University has 29,178 students, of which 5,869 are graduate. Although WMU Libraries have developed many online services to help students use the library effectively, most graduate students are still unfamiliar with the WMU Library systems. WMU Library Marketing Committee was formed to address the gap between what is being offered and what is being used by graduate students. The committee is interested in a communication campaign that emphasizes the library's online services. This will include providing analysis of the target audience.

Access Setting

Honors Thesis-Campus Only