Date of Defense

4-15-2025

Date of Graduation

4-2025

Department

Economics

First Advisor

Michael Ryan

Second Advisor

Rodrigo Aranda

Third Advisor

Anthony DeFulio

Abstract

This research investigates the interplay between a good’s functional durability, and its collectability, focusing on the Stanley Quencher water bottle market as a case in point, which has recently gained widespread consumer interest. It examines the economic and psychological factors driving consumer behavior and the market dynamics associated with durable goods that become collectibles. This paper begins with a comprehensive analysis of Stanley and the history of the company to provide a better understanding of their evolving marketing strategies. This paper takes special interest in collecting behavior, planned obsolescence, market structures and economic utility to help explain consumer behavior within the Stanley market. Drawing on established economic theories and psychological frameworks, the research aims to understand the underlying behaviors that prompt consumers to collect utilitarian durable goods, like water bottles. In addition to understanding the driving behaviors, this paper offers a theoretical framework of utility to better understand the behavior of consumers in these markets. Furthermore, by integrating theoretical models of utility, the research seeks to clarify how consumers derive value from goods when they are used for other purposes beyond their intended function. This paper provides a comprehensive analysis of the Stanley Quencher market, contributing to a deeper understanding of the dynamics at play when functional products evolve into collectible products.

Access Setting

Honors Thesis-Open Access

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