Date of Defense

4-15-2025

Date of Graduation

6-2025

Department

Marketing

First Advisor

Chen Wang

Second Advisor

Kaitlin Petrillo

Abstract

This creative thesis has been curated by Sierra Ward, a Sales and Marketing student at Western Michigan University. The intent behind this project was to combine shared interests between Faith, Community, and education to create a podcast, interviewing prominent members of the community, in hopes of inspiring others to “speak truly” and use their voice to evoke everlasting change. A wide range of guest were chosen to have authentic conversations with the purpose of educating the audience about real life situations. The filming of this project started in Fall of 2024 and concluded in the Spring of 2025.

Growing up in Kalamazoo, Michigan, Sierra saw the need to highlight underrepresented voices in the community. She sought to bring positivity and evoke a change that would inspire and empower others around her. With a passion for public speaking and a major in Sales in Business Marketing, she felt that a podcast would be a perfect medium to creatively display her ideas. This was a well-rounded project that combined media with current solutions to reach a target audience and build a community around shared topics.

Access Setting

Honors Thesis-Open Access

Download

Included in

Marketing Commons

Share

COinS