Date of Defense
Spring 4-8-1998
Department
Family and Consumer Sciences
First Advisor
Mary Johanna Peterson, Family and Consumer Sciences
Second Advisor
Patricial Viard, Family and Consumer Sciences
Third Advisor
Linda Strickland, Family and Consumer Sciences
Abstract
Retail store image plays in important role in the success or failure of a retail store. Quality merchandise is not enough in today's market. To get consumers into the store, an image must be presented that appeals to them. Image is still the great motivating design factor; creating a look that suggests a certain presence and attracts a particular market or shopper.
Recommended Citation
Rock, Ashley E., "Retail Store Image: How Design Affects Consumer Perception" (1998). Honors Theses. 606.
https://scholarworks.wmich.edu/honors_theses/606
Access Setting
Honors Thesis-Campus Only