Date of Award


Degree Name

Master of Arts



First Advisor

Dr. Peter Northouse

Second Advisor

Dr. Donald VanHoeven

Third Advisor

Dr. Ernest Stech

Access Setting

Masters Thesis-Open Access


Utilizing Bormannean fantasy theme analysis, this study examined the rhetoric of "The Big Book", the basic text of Alcoholics Anonymous. Three dominant rhetorical visions were found corresponding to Cragan and Shield's conception of rhetorical visions as social, pragmatic and righteous at the metalevel. These rhetorical visions were labeled The Rich Man, Poor Man Vision (social), The Greater Power Vision (righteous), and The Solution Vision (pragmatic). The accompanying fantasy themes of dramatis personae, setting, plotline and sanctioning agent were delineated. The implications of this study for substance abuse therapists and AA members were examined and further research was suggested.

Included in

Communication Commons