Date of Award


Degree Name

Master of Arts



First Advisor

Dr. Dale Brethower

Second Advisor

Dr. Norman Peterson

Third Advisor

Dr. Barbara Fulton

Access Setting

Masters Thesis-Open Access


Data based measures are rarely collected in. organizations to evaluate the performance of individuals and of any, except for the most major, projects implemented. The present study attempted to determine what was needed to initiate behaviors in implementing new activities and how long it was worthwhile to maintain those behaviors. A minimal antecedent control procedure was utilized to establish product promotion behaviors with six tellers in two banking branches. Data were collected both on teller behavior and the outcomes of teller behavior. The results of the study showed that antecedent controls were enough to initiate behavior but that over time, the project’s usefulness declined and the behavior was less worthwhile to emit. Types of information sources available to evaluate systems were discussed along with suggestions for future research.