Date of Award
4-1981
Degree Name
Master of Arts
Department
Psychology
First Advisor
Dr. Richard W. Malott
Second Advisor
Dr. Dale Brethower
Third Advisor
Dr. Norman Peterson
Access Setting
Masters Thesis-Open Access
Abstract
This study evaluated an incentive program used to recruit memberships through friend referrals in a health club. A multiple-baseline design was used to compare the relative number of referrals made per person in the incentive conditions to the number made in the no-incentive conditions. In the first incentive condition for the two groups involved, the changes in the mean number of referrals per person dropped from .317 and .295 to .129 and .029 under the no-incentive conditions and back up to .291 and .297 under the second incentive condition. In looking at the cost and revenues attributable to this incentive program it was found to have a cost-benefit ratio of 12:1.
Recommended Citation
Bowles, Michael D., "The Evaluation of an Incentive Program Used to Recruit Health Club Memberships through Friend Referrals" (1981). Masters Theses. 1778.
https://scholarworks.wmich.edu/masters_theses/1778