Date of Award
8-2004
Degree Name
Master of Arts
Department
Communication
First Advisor
Dr. Keith M. Hearit
Second Advisor
Dr. Kathleen Propp
Third Advisor
Sue Ellen Christian
Access Setting
Masters Thesis-Open Access
Abstract
This thesis examines the use of scapegoating as a communication strategy by Merrill Lynch during the 2000's. Using a rhetorical method, it explores the nature of crises and the image restoration attempt by corporations. Finally, it draws a number of conclusions about how organizations should respond to crises communicatively and ethically.
Recommended Citation
Brown, Jennifer D., "Scapegoating as an Organizational Escape from Crisis: A Case Study of Merrill Lynch" (2004). Masters Theses. 3988.
https://scholarworks.wmich.edu/masters_theses/3988