Author

Brown

Date of Award

8-2004

Degree Name

Master of Arts

Department

Communication

First Advisor

Dr. Keith M. Hearit

Second Advisor

Dr. Kathleen Propp

Third Advisor

Sue Ellen Christian

Access Setting

Masters Thesis-Open Access

Abstract

This thesis examines the use of scapegoating as a communication strategy by Merrill Lynch during the 2000's. Using a rhetorical method, it explores the nature of crises and the image restoration attempt by corporations. Finally, it draws a number of conclusions about how organizations should respond to crises communicatively and ethically.

Included in

Communication Commons

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