Date of Award
6-2004
Degree Name
Master of Arts
Department
Sociology
First Advisor
Dr. Gregory J. Howard
Second Advisor
Dr. Paula S. Brush
Third Advisor
Dr. Gerald Markle
Access Setting
Masters Thesis-Open Access
Abstract
Using the methods of Critical Discourse Analysis (CDA), this research will seek to identify the ways in which social power is exercised through the creation and manipulation of linguistic categories within the text of the web page for the Partnership for a Drug Free America (PDFA). A preliminary examination of the web page identified three general mechanisms of power at work for the PDFA, the use of authority, fear inducement, and identity manipulation. The use of these mechanisms will be analyzed to explain ideological hegemony as the adoption of cognitive categories by individuals from social-structural, or institutional, sources.
Recommended Citation
Kowitz, Darrin, "A Drug Free America? A Web Page Discourse Analysis" (2004). Masters Theses. 4195.
https://scholarworks.wmich.edu/masters_theses/4195