Darrin Kowitz

Date of Award


Degree Name

Master of Arts



First Advisor

Dr. Gregory J. Howard

Second Advisor

Dr. Paula S. Brush

Third Advisor

Dr. Gerald Markle

Access Setting

Masters Thesis-Open Access


Using the methods of Critical Discourse Analysis (CDA), this research will seek to identify the ways in which social power is exercised through the creation and manipulation of linguistic categories within the text of the web page for the Partnership for a Drug Free America (PDFA). A preliminary examination of the web page identified three general mechanisms of power at work for the PDFA, the use of authority, fear inducement, and identity manipulation. The use of these mechanisms will be analyzed to explain ideological hegemony as the adoption of cognitive categories by individuals from social-structural, or institutional, sources.

Included in

Sociology Commons