Date of Award


Degree Name

Master of Arts


Educational Leadership, Research and Technology


Educational Studies

First Advisor

Dr. George G. Mallinson

Access Setting

Masters Thesis-Open Access


Chapter I

The Problem and Its Background

Importance of Consumer Education

Today, the terms "consumer education" and "economic education" are used commonly in discussions of the public school curriculum. However, such discussions are often undertaken without a full understanding of the various implications of the terms. But, to define the terms specifically is considered by some leaders in the field to narrow their scope and application. This is clear in the statement by Wilson,1 namely, "To limit the application of consumer education to one segment or area of the school's work is to reduce its vitality." Thus consumer education may be more a point of view than a specific area of material.