Date of Award
4-2008
Degree Name
Master of Arts
Department
Communication
First Advisor
Dr. Leigh A. Ford
Second Advisor
Dr. Autumn Edwards
Third Advisor
Dr. Kathleen Wong
Access Setting
Masters Thesis-Open Access
Abstract
Using the memorable messages framework as a guide (Knapp, Stohl & Reardon, 1981), this thesis examines the memorable health messages that college students are able to recall. The survey design queried respondents about the structure and form of the message, circumstances surrounding the message, the source of the message, and the content of the message. The data was assessed quantitatively through use of one-sample chi-square tests, and qualitatively utilizing grounded theory. The results of the study were generally supported by previous memorable message studies. The research findings are discussed based on the memorable messages framework and the implications for future research are presented.
Recommended Citation
Rose, Lindsey Marie, "Watch out for the Freshman 15: An Investigation and Interpretation of Memorable Health Messages Received by College Students" (2008). Masters Theses. 4546.
https://scholarworks.wmich.edu/masters_theses/4546