Reading teachers hope all their students will become lifelong readers. Students who can successfully propel themselves through print and who view reading as a worthwhile activity are most likely to form this type of permanent attachment to reading. Thus, there should be two ultimate goals of all reading instruction: the evolution of both competent and avid readers.
Galen, N., & Prendergast, J. (1979). Selling Reading. Reading Horizons, 19 (4). Retrieved from http://scholarworks.wmich.edu/reading_horizons/vol19/iss4/5