How do magazines and newspapers inspire students to write? They are timely, familiar, readily available, imaginative, and touch their lives in personal ways. Advertising in particular fires students' imaginations. Students can be encouraged to write by responding to a wide variety of familiar images having high visual and verbal impact and appeal. In addition to the advertisements, illustrations and photographs enhance comprehension and help students formulate mental imagery for written descriptions.
Gitelman, H. F. (1990). Using the Media to Stimulate Writing. Reading Horizons, 30 (4). Retrieved from http://scholarworks.wmich.edu/reading_horizons/vol30/iss4/7