A growing number of television programs direct their viewers to access an Internet website for further information on a presented topic. The explicit link between television programs and companion Internet websites, both of which communicate information through multiple modes, can be considered a form of intertextuality. Do college students actually avail themselves of TV-Internet connections? Do they believe that this type of intertextuality influences their reading practices? This article reports research on these questions and then explores the implications of TV-Internet intertextuality for literacy and pedagogy.
Brown, R. (2009). What Does TV Viewing Have to do with Internet Reading?: Readers, Television ‘Texts’, and Intertextual Links to Companion Websites. Reading Horizons, 49 (3). Retrieved from http://scholarworks.wmich.edu/reading_horizons/vol49/iss3/4