Advertising's Magic Language--A Primer for the Reading Blahs
Over the years, students have been bogged down and bored by reading comprehension exercises. Bracing themselves for the mad pencil-pointing scarring of (A), (B), (C), (D), and on occasions (E), it sometimes seemed that the skill being taught was the ability to eliminate the worst of a choice of answers. Exercise passages in texts, workbooks, manuals, also generally have concerned themselves with dated and dusty materials. Norse verse poets of the 12th century vied and still vie with lengthy tracts extolling the virtues of the onion as a very useful vegetable. It is not a distortion to affirm that the interest level for these reading comprehension materials has never been very high.
Frommer, H. (1976). Advertising's Magic Language--A Primer for the Reading Blahs. Reading Horizons: A Journal of Literacy and Language Arts, 16 (4). Retrieved from https://scholarworks.wmich.edu/reading_horizons/vol16/iss4/4