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Abstract

This paper is an examination of the development of propaganda in twentieth century China; Mao Zedong and the People Republic of China utilized images that called up cultural and economic ideas to propagate Communist thought. Propaganda imagery uniquely was able to motive mass rural support, allowing the People’s Republic to come to power, but the reason for its effectiveness in China and it’s continuous utilization in the modern day is worthy of a deeper exploration. Beginning with the Long March, the assessment of the topic moves into the revolving Party sanctioned economic campaigns and the role propaganda played to control public support. Once in a confident seat of power, Chinese propaganda’s role shifted from memory making to a tool of fervor for the Cult of Mao; the Party has also utilized propaganda for alternative purposes that are typically ignored in scholarly research, such as the positive cultural and social position of women during the twentieth century.

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