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There is a growing realization that very young children are aware of the print in their environment. The opportunities for developing this awareness prior to formal education are numerous. Being read to, interacting with print on signs, advertisements, packages and games, naming the letters, and watching Sesame Street and other television shows are just a few of the ways that children's attention becomes directed to the print in our society. Researchers and educators are beginning to explore the nature of the child's interest and knowledge of print prior to instruction.

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