Honors theses completed at Western Michigan University are entered into ScholarWorks. Some may be embargoed or restricted by the authors or we have been unable to reach the authors, so the theses may be only available from on-campus computers. If you are an author of an honors thesis and would like to make it available off campus or if you have any questions, please contact wmu-scholarworks@wmich.edu.
Theses from 2024
Green Solutions: A Smart Strategy for Recycling Electronics in Ghana, Yodit Fitsum
Women in Business Marketing: An Analysis of the Glass Ceiling, Hailey Hornberger
National Advertising Campaign for Indeed, Karen Larsen
An Introduction to Supply Chain Management, Sydney Osinski
Theses from 2023
Consumer Trust in Ready to Eat Food Delivery Services, Nicholas Martin
NSAC Case Competition, Veron Phillips
Consumer Trust in Ready to Eat Food Delivery Services, Jacob Remington
National Advertising Campaign for Indeed, Megan Taylor
What are the effects of socio-political stances marketed through social media?, Brianna Trierweiler
Our Voices: Getting to Know Autism - Creating an Informative Website for Autistic College Students, Ashley Wagner
Developing a Positive Self-Talk Toolbox, Megan Wagner
Cannabidiol (CBD) & The Confused Consumer: How a Lack of Leadership and Education is Stunting CBD Growth, Katelyn Wandel
Theses from 2022
The Importance of Public Space During the COVID-19 Pandemic with a Case Study of the City of Kalamazoo’s Kik Pool, Natalie Baker
An analysis of the extent to which responsible technology is taught in R1 and R2 research Universities in Michigan., Maisie Blaukamp
AAF's National Student Advertising Competition, Katherine Caldwell
A National IMC Campaign for Meta Quest 2, Gianna Chlada
What are the essential elements of the customer journey experience for food delivery?, Benjamin Famiano
MKTG 4810 IMC Campaigns course - AAF National Advertising Competition, Hannah Korbel
NSAC, Maggie Neuman
AAF'S Student Case, Charles W. Poole III
A National IMC Campaign for Meta Quest 2, Isabella Reister
A National IMC Campaign for Meta Quest 2, Sydney Schramm
Portage Community Center Marketing Plan, Alyssa Thompson
How has COVID-19 Affected Student’s Motivation?, Jack Trauger
Theses from 2021
Integrated Marketing Campaign for Tinder, Cassidy Chalut
National Student Advertising Competition Case Study, Lucy Forster
Development of a National Advertising Campaign for Tinder, Alexis Morris
Changes in Food Shopping and Consumption Behavior as a Result of the Global COVID-19 Pandemic, Erin Richter
NSAC Reflection, Lauren Sterling
Integrated Marketing Campaign for Tinder, Sarah Whitton
AAF National Student Advertising Competition, Max Wicklund
Theses from 2020
National Student Advertising Competition: Formulating an Integrated Marketing Campaign for Adobe, Michelle Halagian
WMU Essential Studies Program: Creating Awareness for the New Required Curriculum, Catherine Lemus
Learning by Doing: How Higher Education is Innovating to Adapt to Students' Learning Needs, Megan Miller
Remote Careers and Entertainment: The Shift from Gaming Console Entertainment to PC Capabilities, Jacob Sanderson
Theses from 2019
Think Greater than Soccer, Anthony Bowie
Marketing Plan for the Foundation Scholarship Program, Marissa Chupp
Formation of Complete IMC Campaign for a National Client, Tatum Culhane
Formation of a Complete IMC Campaign for a National Client, Caitlyn Gordon
Generational Differences in Remote Work, Lauren Nowakowski
Western Michigan University Stallions Club Hockey Business Plan, Zachary Roberts
Theses from 2018
The Production of the Ocean Spray Cranberries, Inc. Integrated Marketing Campaign, Olyvea Davis
Meal Kits: A Box to Nowhere?, Lauren Hillsburg
Marketing Plan for West Hills Athletic Club, Loai Maddah
What's Wrong with the Tap? Examining Perceptions of Tap and Bottled Water at Western Michigan University, Lindsey Makos
Stakeholder Theory in Ethical Business Decisions: The Case of Nestle, McKayla Marcola
Consumer Perceptions of the Ocean Spray Cranberry Brand, Jill Puckett
Kalamazoo FC Social Media Plan, Brittney Wojcik
Theses from 2017
Summer Bash 2017 Fundraiser Event, Tyler Connors
Cultivating Cultural Exchange: Improving University Study Abroad Programs, Katherine Crawford
Cross Cultural Study of Food and CPG Products in a New Market: Case Study in the United States vs Thailand, Mariel Dehn
Cross Cultural Study of Food and Consumer Packaged Good Products in a New Market: Case Study in Thailand, Savanna Everett
Gender Bias in Sports Media, Leia Fuller
Social Media Marketing for Habitat for Humanity, Jordan Gallant
Women Leaders in Marketing: Breaking Through the Glass Ceiling, Hallie Green
The Black Athlete, Venezia Jones
The New Merchants of Death: A Look into the Advertising of Tobacco in Third World Countries, Kraig McAllister
Millennial Attraction to Southwest Michigan – Retaining and Attracting Millennial Talent to Our Region’s Companies, Robert Nyhuis
Event Planning for a Million People: A Reflection of an Internship at Palace Sports & Entertainment, Juliet Sanford
Studying the Effects of High School Athletics Social Media, Justin Scott
Treat Transparency, Amanda Van Giesen
Theses from 2016
Anxiety in the Aisle: A Multi-Channel Study of the Incongruence between Wine Consumption and Wine Shopping, Brianna Amat
Marketing Ideas that Could Improve Adoptions and Reduce Return Rates of Dogs in Shelters in the State of Michigan, Bryan Klemett
Hello Kitty's Long-Standing Cross-Cultural Popularity in the United States and Japan, Melanie Matchette
Theses from 2015
Competing in the International Collegiate Sales Competition, Christina Cook
Managing the Credibility of a Nonprofit Organization in the Face of Unexpected Publicity, Regan Crowell
Mud Volleyball Tournament Fundraiser Event Supporting the Water Project, Morgan Deboer
Chemosensory Receptors: Conditioned or Not? And Effect on Consumer Taste Perception, Kimberley Gira
The Difference Between the On Premise and Off Premise Craft Beer Experience: Implications for the Craft Beer Category, Karen Kalinski
Does social media help create brand loyalty?, Ali Russo
Many Politicians, One Party: Coordinating the National Caucus of Environmental Legislators' 2014 National Issues Forum, Jasmine Scott
Private Labels Related to Time & Risk Preferences, Darryn Taylor
Preparing and Executing an Effective Sales Call, Mackenzie Wright
Theses from 2013
Smart Meter Technology and the Effects on Grocery Retailers, Cara Cremeans
Behavioral Intervention to Reinforce Correct Youth Employee Behavior at a Nonprofit Boy Scout Summer Camp: A Case Study, Joshua Kallen
Rally Public Relations Marketing Plan, Caitlin Mathews
Fashion adoption behaviors of women in Manhattan related to spring 2012 apparel fashion trends, Nicole Powell
Theses from 2011
Intellectual Property in China: A Firsthand Account of Counterfeit Markets in Beijing, Amanda J. Ahler
The Implementation of Contactless Payments in the U.S., Chera M. Burwell
Student Involvement, Brianne E. Miller
Cultural Impact on Marketing, Laura M. Polanco Fermin
Increase Awareness of and Participation in the Food & CPG Program at WMU, Brendon L. Steiner
Theses from 2010
Consumer Opinions and RFID Implementation, Anna K. Brown
Consumers' Attitudes Towards Traceability of Food and Meat Products, Kulmani Rana
The Role of Social Networks, Mara M. Wenzler
Bittersweet Ski Area Market Research, Andrew Zuehlke
Theses from 2009
Evaluation of the Special Olympics Michigan Area 16 Unified Sports Program, Jarrod DeGroff
Theses from 2008
Factors Associated with Supermarket Shopping Behaviors, Time Preferences, Impulse Buying, Nutritional Information Interest and Body Mass Index, Danielle M. Carl
Food Marketing Association: Fund Raising Task Force, Miranda K. Owen
The Marketing Strategies of the Kalamazoo Corset Company: 1910-1940, John Quasarano
Easy: An Integrated Marketing Communications Program for the City of New Orleans, Brett Rogers
The New Meaning of Marketing: How Branding Changed the Fashion Industry, Leah Shesky
Theses from 2007
Cultural Differences as Barriers to Market Entry in East and Southeast Asian Countries, Nicole Richards
Marketing Finals Finish 2007, Mila Cristina Sackett
Theses from 2006
An Examination of the Evolution, Effectiveness, and Viability of Product Placement, Jismy Jose