Honors theses completed at Western Michigan University are entered into ScholarWorks. Some may be embargoed or restricted by the authors or we have been unable to reach the authors, so the theses may be only available from on-campus computers. If you are an author of an honors thesis and would like to make it available off campus or if you have any questions, please contact wmu-scholarworks@wmich.edu.
Theses from 2005
Hollywood to Paris: Comparing In-Store Marketing Strategies in Grocery Stores Across the Globe, Whitney L. Edwards
Copywriting Portfolio, Jessica Hendren
Harvey's Hideaway: Patron Profile, Jessica Hummel
Here Comes the Groom: The Influence of Gender on the Planning & Purchasing of Wedding Cakes, Carrie L. Johnson
An Integrated Marketing Communications Strategy for the Western Michigan University Ad Club 2005-2006, Trevor A. Moore
IMC Campaign for WMU Library, Mai Nguyen
How to Get to Madison Avenue from the South Bronx, Michael Shutkas
Young Singles: A Look at the Grocery Shopping Preferences of a Unique and Underestimated Market, Survey & Analysis, Kelley Steinhofer
Marketing Research for Western's Panhellenic Council, Julia Renee Williams
Theses from 2004
Potential Components of Time Personality: A Literature Review, Jane Ackerson
A Study of Minor League Hockey Kids' Clubs, Melissa K. Peckham
Hispanic Food Marketing Insights, Stephanie Willibey
Theses from 2003
The Importance of Diversity Marketing: A Case Study into Coca-Cola's Hispanic Marketing Program, Melissa A. Bottke
Utilitarianism as it Relates to Product Differentiation, Daryl Crall
College Consumption Patterns: An Analysis of Students' Spending Patterns, Living Conditions and Financial Positions Throughout the Past 30 Years, Kristine Farabaugh
The Promise of Functional Foods, Stephanie Lauritsen
Profit Maximization Through Competitive Part Pricing and Market Share Analysis; and Product Life Cycle Management, Matthew D. O'Neill
Salesperson Behavior: Are Great Salespeople Polychronic?, Holly A. Sharp
Hispanic Marketing, Julia Wartchow
Market and Feasibility Analysis: Olde Schoolhouse Commons, Stephanie Zak
Theses from 2001
Loyalty Marketing: The New Key to Food Retailing, Karen R. Crova
Advertising Tools & Cultural Research = More Successful Advertising in Japan for American Advertisers, Jonathan R. Grey
Biologically Engineered Foods: The Forbidden Fruit, Shana R. Heilbrun
Marketing Memories: Favorite Recipes as Retrieval Cues in Autobiographical Memory, Holli C. Johnson
A Look at Advertising in France and Canada with an Emphasis on Kellogg's® Cereal, Jane Keramidas
The Graphic Design Business: Turning Creativity into Business Solutions, Ryan McNew
Theses from 2000
How to Market an International Artist in the U.S., Michelle Craig
Drive Into Spring - A Promotional Event for DeNooyer Chevrolet, Bethany Holmes
Supplier Price Analysis: Developing Cost Estimating Models, Kristina L. Oleszkiewicz
Consumer Buying Behaviour: An Analysis of Children's Purchase Influence in Urban China, Terah VanDam
A Qualitative Study of the Use of Alternative Versus Conventional Medicine in the U.S., David J. Willard
Theses from 1999
Celebration of the Arts, Sean Jeremy Handler
Children's Attitudes Toward Television Advertising: A State of the Art Review, Heidi L. Haskins
A Study of Customer Satisfaction with Products and Services Offered by the Bernhard Center, Heidi L. Haskins, Dana Hasselback, Kimberly Heffel, Dean Seales, and Amanda Wartchow
Theses from 1997
A Comparison of Print Advertisements to Corresponding Web Sites: Are Marketers on Target, Sarah Jo Sautter
Theses from 1996
The World Wide Web as a Marketing Tool for Small Businesses in Southern Michigan, Brandon D. Phillips
Theses from 1995
Cross-Cultural Implications of Sales Management, Stefan M. Haney
Meeting the Informational Needs of the Elderly: An Information Book for Senior Services, Inc., Deborah R. Kastner
Theses from 1994
Quality Attributes of the Stryker 940 Cast Removal System: Findings About User Satisfaction, Robert Christian Bristol
Theses from 1993
Adaptive Selling Behaviors, Noreen R. Lindberg
Great Sexpectations Fantasies & Fears: Public Relations and Marketing Plan, Michael Schuster
Theses from 1992
The Grand Rapids Challenge: A Market Based Analysis of Marshall Music Company, Jennifer Ruggles
Theses from 1991
A Literature Review of Women's Role Portrayal in Magazines: 1958-1983, Kimberly A. Fischer
Theses from 1982
The Attitudes of Illinois Petroleum Jobbers About the Marketing of Propane, Dale E. Houston
Theses from 1980
National Food Brokers Association Members Communicate Attitudes About Women Working in Food Brokerage Positions, Dennis S. Moore
Theses from 1975
An Analysis of University Programs of Career Planning and Preparation--With Special Focus on the Needs of the Liberal Arts Student, Pamela Marian Brooks
The Development of the Persian Gulf States' Metallurgic Industries, and the United States Contribution to taht Development, J. Patrick Rau
Effects of the 1972 United States - Soviet Trade Agreement on United States Business, Bryan Floyd Smith